Web 2.0 Mar­ket­ing Tip #12: Get Loyal Fol­low­ers by Post­ing Use­ful Information

Web 2.0 plat­forms can be used for a lot of pur­poses. How­ever, most mar­keters typ­i­cally uti­lize them for gath­er­ing in­for­ma­tion, which can be used for de­vel­op­ing a busi­ness. This is prob­a­bly true for your busi­ness as well.

As I’ve men­tioned in pre­vi­ous We 2.0 mar­ket­ing tips, though, it is al­ways bet­ter to give, so you can re­ceive more. That is to say, when it comes to op­ti­miz­ing the prof­its you get from Web 2.0, you must strive to pro­vide some­thing truly use­ful for your readers.

For ex­am­ple, you can give them free in­for­ma­tion about top­ics re­lated to your niche. Give such free tips every now and then sin­cerely, with­out think­ing of prof­its ahead, and you’ll find your­self a good spot in the in­ter­net mar­ket­ing world.

If you are won­der­ing what kind of free and use­ful in­for­ma­tion you can give, you can of­fer any of the following:

1. Links to im­por­tant news re­lated to your niche
2. Com­men­taries and opin­ions on im­por­tant hap­pen­ings within your niche
3. Links to sales and coupons (even if they’re not your own)
4. Links to use­ful re­sources and web sites.

If your read­ers can trust they will get use­ful in­for­ma­tion from you, they will come back to your pages (your Twit­ter, Face­book, and the like) again and again.

Hence, I sug­gest you make it a habit to quickly post what­ever use­ful in­for­ma­tion you stum­ble upon dur­ing your day. It takes only 1 minute, or just a few sec­onds when tweet­ing, to get a tiny but use­ful post out there.

Once you use these strate­gies to build rap­port with your vis­i­tors, you can then be­gin to reap the re­wards by mar­ket­ing your ser­vices and prod­ucts to them.