Web 2.0 Mar­ket­ing Tip #24: Make Read­ers Your Face­book and Twit­ter Advertisers

When it comes to Web 2.0 mar­ket­ing, it’s im­por­tant that you gain a lot of fol­low­ers or fans, de­pend­ing on the medium you are us­ing. There are var­i­ous ways you can ac­com­plish this, and one we have al­ready pointed out is the fact that you can start con­tests with re­ports, dis­count coupons, and the like as prizes.

How­ever, not all mar­keters have enough money or prod­ucts to give away. If you feel like you don’t have enough re­sources or you are sim­ply feel­ing lazy to or­ga­nize such a scheme, then you have to learn this other „Get Fans and Fol­low­ers” scheme.

Easy Way to Get More Fans and Followers

Face­book and Twit­ter have be­come very pow­er­ful mar­ket­ing plat­forms, thanks to them be­ing home to thou­sands and mil­lions of our tar­geted cus­tomers. How­ever, if you can’t get a good num­ber of fans and fol­low­ers, mar­ket­ing on these me­dia will be in vain.

Do you want to get more fol­low­ers for your Twit­ter ac­count or more fans for your Face­book page? Why not try this approach?

  1. To get started, sim­ply ask your read­ers to tell friends about your Twit­ter page or your Face­book fan page through a sta­tus up­date or tweet.
  2. In your sta­tus or tweet, in­clude 2-3 lines of en­cour­ag­ing text. You can sim­ply say that you will ap­pre­ci­ate if they rec­om­mend your page to friends, should they find your con­tent and re­sources useful.
  3. Let your cur­rent friends and fol­low­ers do the scout­ing and invit­ing for you.

For best re­sults, you might want to use any of these tools or posts they can eas­ily use and re-post or re-tweet:

  • Tell-a-friend scripts
  • Di­rect links for so­cial bookmarking
  • Pre-writ­ten e-mail copy
  • Face­book update/comment
  • Pre-writ­ten tweets

You might be won­der­ing: Will this bring in­stant mas­sive traf­fic to your Web 2.0 busi­ness pro­files and pri­mary web­site? The an­swer? Prob­a­bly not, but if you com­bine many of these tiny steps, which take very lit­tle time to do, you will surely reap a com­bined re­sult that’s worth it!