Web 2.0 Mar­ket­ing Tip #3: Twit­ter Pro­file Tweets

If you’re into web 2.0 mar­ket­ing, there’s no doubt you need a Twit­ter pro­file. Twit­ter is a very pop­u­lar so­cial net­work­ing and mi­croblog­ging plat­form, one that cur­rently com­petes evenly with Face­book.

Cre­at­ing a Twit­ter Profile

It’s ac­tu­ally very easy to cre­ate a Twit­ter pro­file. First, you must go to https://twitter.com and look around.

Once you are fa­mil­iar with the site, go to the sign up page (https://twitter.com/signup) and cre­ate one or more ac­counts. (See Web 2.0 Mar­ket­ing Tip #1.)

Once you have setup your Twit­ter ac­count, it is crit­i­cal that you spend some time to per­son­al­ize your pro­file: this is the key to achiev­ing suc­cess with Twit­ter marketing.

Why Per­son­al­ize Your Profile

Per­son­al­iz­ing your Twit­ter pro­file will help you es­tab­lish a cred­i­ble iden­tity. This way, you will not be per­ceived as spam­mer when you ask Twit­ter users to fol­low you.

When it comes to set­ting up a per­son­al­ized pro­file on Twit­ter, there’s not much to do. It’s very easy and takes only 5 min­utes. All you have to do are:

  1. Lo­gin to your Twit­ter ac­count and go to your Twit­ter set­tings page
  2. Se­lect a pre-ex­ist­ing back­ground (or cre­ate a cus­tomized one)
  3. Se­lect or up­load an avatar thumb­nail photo
  4. Fill in your “Bio” and “About me” sec­tion (you can put short de­scrip­tions here)
  5. Add your pri­mary web site URL

That is all there is to it! Here are some use­ful re­minders, though:

  • Avatar- As far as your avatar goes, it is prob­a­bly a good idea to use the logo for your in­ter­net busi­ness. If you don’t have one, you can choose to up­load your pic­ture in­stead, if you feel com­fort­able enough to do so.
  • Back­ground- It can be a good idea to cre­ate a cus­tom back­ground, so that it in­cludes your logo.
  • Bio- Re­gard­ing the bio sec­tion cre­ate a bio sec­tion that briefly ex­plains what your busi­ness does and what the pur­pose of this Twit­ter pro­file is (i.e. to give away free stuff, to hold con­tests, or to pro­vide free information).

Twit­ter can be a great plat­form for reach­ing out to a lot more cus­tomers. If you plan your ac­tions well, it can surely be your key to success.