Web 2.0 Mar­ket­ing Tip #31: Keep It Pri­vate But Keep It Real

So­cial net­work­ing and book­mark­ing sites are all the rave to­day, es­pe­cially with the pop­u­lar­ity Twit­ter, Face­book, Digg, and Stum­ble­Upon are sa­vor­ing to­day. With thou­sands and mil­lions of peo­ple us­ing these plat­forms, it’s un­de­ni­able that they are me­dia you must use to achieve suc­cess with Web 2.0 marketing.

How­ever, there is a press­ing ques­tion that re­lates to this site. What is it? Will my pri­vacy a an in­di­vid­ual per­son be secured?

Ques­tion of Privacy

Many who are new to Web 2.0 mar­ket­ing are anx­ious in us­ing sites like Face­book, wor­ry­ing that these me­dia will ex­pose too much in­for­ma­tion about their per­sonal lives. It is un­der­stand­able. Af­ter all, al­though we put up in­ter­net busi­nesses and uses strate­gies to es­tab­lish our on­line pres­ence and build our cred­i­bil­ity, we are still in­di­vid­u­als who have rep­u­ta­tions to pro­tect and pri­va­cies to se­cure. How­ever, while this con­cern cer­tainly is valid, it is of­ten much less im­por­tant than peo­ple think it will be.

Per­son­ally, I sug­gest that you avoid mak­ing your pri­vacy a top pri­or­ity. Why? Be­cause if you are a de­cent and hard­work­ing mar­keter, as­so­ci­at­ing your name and photo of your­self with your prod­ucts should make you proud and not embarrassed.

Of course, giv­ing more per­sonal in­for­ma­tion like your ad­dress or home phone num­ber will be an­other case that you should care­fully con­sider whether it will be good for you and your busi­ness or not. Nev­er­the­less, for mi­nor pieces of per­sonal in­for­ma­tion, there are good rea­sons to be­lieve that giv­ing it out will do noth­ing other than help you.