Web 2.0 Mar­ket­ing Tip #32: Con­quer Your Fears

If you are one of those hun­dreds of com­mon mar­keters, then you will surely be afraid of com­mit­ting mis­takes. This is one thing that hin­ders not only Web 2.0 cam­paigns but gen­er­ally all mar­ket­ing cam­paigns there are. Is it the same for you? If yes, then you are bound to fail!

Con­quer­ing Your Fear of Mak­ing a Mistake

A lot of peo­ple start in­ter­net busi­nesses be­cause they think here is where they will get a lot of prof­its fast. How­ever, their fear of mak­ing a mis­take, of falling be­fore they achieve one of their goals, is so strong that they end up with fear of mak­ing mistakes.

And when they do make a good progress, they start fear­ing more that they would rather stick with what they al­ready have than cre­ate a Face­book fan page, a Twit­ter ac­count, or a blog to reach more au­di­ence and open more rev­enue streams. In other words, they fear that they will may make an em­bar­rass­ing mis­take that will re­flect poorly on their businesses.

This is def­i­nitely some­thing you must avoid!

When it comes to Web 2.0, it is def­i­nitely pos­si­ble for busi­nesses to make em­bar­rass­ing mis­takes. How­ever, more than the grave mis­takes you read other mar­keters com­mit, the most se­ri­ous mis­take you can ever make is to not take ac­tion and strongly es­tab­lish your busi­ness and cus­tomer base.

Let’s face it. How can you even imag­ine com­mit­ting some mis­takes about so­cial net­work­ing when you are not even try­ing it in the first place? And how can you ever get the won­der­ful ben­e­fits We 2.0 pro­vides if you are not giv­ing it a shot? You will lose more if you choose to try anything!

Hear my per­sonal rec­om­men­da­tion: Work hard to build up your net­work and spend less time wor­ry­ing about mak­ing mis­takes. If any­thing, you’re more likely to make these mis­takes in the early stages of your cam­paign, which is ex­actly when the fewest peo­ple will be able to ob­serve them (be­cause you won’t have many followers).

In short, stop be­ing too much of a wor­ry­wart! In­stead of wor­ry­ing about mis­takes you might com­mit, start work­ing on cam­paigns that promise good fortune!