Web 2.0 Mar­ket­ing Tip #39: Last.fm-Your Mu­sic Network

What kind of busi­ness are you run­ning? If it is re­lated to mu­sic, then you might want to join Last.fm. This so­cial net­work is one of the most pop­u­lar and prob­a­bly the largest mu­sic cat­a­logue to­day. Not fa­mil­iar with it? Well, let us dis­cuss this site in more detail.

Last.fm

In a nut­shell, Last.fm is a form of In­ter­net ra­dio that au­to­mat­i­cally cre­ates playlists for you, with the help of a pro­gram called the „Scrob­bler.”

How does this mu­sic net­work work?

Af­ter join­ing the site, you will be able to list your fa­vorite mu­sic, ei­ther man­u­ally or by let­ting it cap­ture the mu­sic that you lis­ten to on iTunes or else­where. Every time you do, Last.fm records your choices. Then, it adds them to your pro­file, which any user may view.

But how will this help your business?

This may sound like a fringe idea, but if you hap­pen to be in the mu­sic busi­ness or if you are sell­ing “how-to” mu­sic prod­ucts, you can eas­ily find po­ten­tial cus­tomers Last.fm. Not only that but this site will also help you es­tab­lish a more solid rep­u­ta­tion; your cus­tomers will rec­og­nize you as a real per­son (and not just some mys­te­ri­ous per­son try­ing to ham­mer prod­ucts down people’s throats). Aside from those, you can also ex­change ideas and mu­sic pref­er­ences with your cus­­tomers--a great way to es­tab­lish cus­tomer loy­alty and per­haps gather data.