Web 2.0 Mar­ket­ing Tip #41: Get­ting Face­book Cus­tomers with Your Mail­ing List

Have you cre­ated a per­sonal and busi­ness Face­book pro­file yet? Face­book is a very promi­nent so­cial net­work, so it is just nat­ural for you to use it as a mar­ket­ing plat­form. While some sim­ply cre­ates a per­sonal pro­file to keep in touch with col­leagues and cus­tomers, a Face­book fan page will ac­tu­ally be beneficial.

You see, a fan page of­fers more ben­e­fits such as follows:

  • A per­sonal Face­book pro­file lim­its you to 5,000 friends; a Face­book fan page al­lows you to have mil­lions of contacts
  • A per­sonal pro­file lets you com­mu­ni­cate through wall posts, polls, and pri­vate mes­sages; a fan page lets you eas­ily ac­quire more data through wall posts, polls, and dis­cus­sion threads

How to Get More Face­book Fans

It is un­de­ni­able how ben­e­fi­cial a Face­book fan page can be for you and your busi­ness. Af­ter all, the more fans you have, the more peo­ple you can mar­ket to on a re­cur­ring ba­sis. Aside from that, with more fans, you can in­stantly have more fan re­fer­rals with­out do­ing any ad­di­tional work. That is to say your fans will help you get more fans.

How­ever, the only prob­lem you will en­counter is this: How do you get more Face­book fans?

The an­swer is rather easy.

A good place to start when it comes to build­ing a fan base is to take your email list from your au­tore­spon­der. Here are the steps you need to follow:

  1. First, you must cre­ate a spare Gmail account.
  2. Add all of your au­tore­spon­der con­tacts to it.
  3. Next, lo­gin your Face­book account.
  4. Se­lect the op­tion to lo­cate friends us­ing email addresses.
  5. When you have done this, use the op­tion to search from an ex­ist­ing con­tact list (here is where the spare Gmail ac­count you have cre­ated will come in handy).
  6. Let Face­book quickly de­ter­mine whether any­one from your orig­i­nal au­tore­spon­der list is al­ready a member.
  7. When you have found cus­tomers us­ing Face­book, start adding them as friends.

Of course, with this ap­proach, it will be cru­cial to have a good mail­ing list to be­gin with. Nev­er­the­less, if you have al­ready ac­quired some sub­scribers, the process will be smooth and easy for you.