Web 2.0 Mar­ket­ing Tip #42: Easy Way to Get More Face­book Fans

In the last Web 2.0 tip, we dis­cussed how you can quickly lo­cate new Face­book friends us­ing the email ad­dresses you have in your au­tore­spon­der ac­count. Have you done it yet? If yes, then you should be pre­pared to take an­other great step af­ter that. That is to say, you should in­vite your Face­book friends to like or be a fan of your busi­ness page.

Turn­ing Friends to Face­book Fans

While you might think that hav­ing Face­book friends is sim­i­lar to get­ting busi­ness fans, they are ac­tu­ally quite dif­fer­ent. For one, with your Face­book fan page, you can cre­ate a fo­rum and start var­i­ous dis­cus­sion threads with fans. With this, you can eas­ily col­lect data for prod­uct cre­ation and mar­ket­ing plan ad­just­­ment--some­thing you just can’t do with just a per­sonal pro­file. Hence, it is es­sen­tial to in­vite your per­sonal friends to join your Face­book fan page.

Of course, you must first be­gin on your mail­ing list. Once cus­tomers choose to be­come your friend on Face­book, you can then sug­gest that they be­come a fan of your busi­ness. While do­ing this, how­ever, you must re­mem­ber not to spam them or be too pushy. Oth­er­wise, they will refuse to join, or worse, they will block you. Also, you must re­al­ize that many will de­cline or ig­nore your invitation.

It is im­por­tant for you to take this ap­proach rather than just build­ing a Face­book fan page and silently look­ing if there are new fans com­ing every day. By tak­ing this step, you can rest as­sured that your Face­book mar­ket­ing cam­paign will have higher chances of lead­ing you success.