Web 2.0 Mar­ket­ing Tip #43: Email to Twitter

How big is your email list? If you have been work­ing on email mar­ket­ing for some time now, you have prob­a­bly ac­quired a good num­ber of sub­scribers al­ready. Well, are you mar­ket­ing on Twit­ter? If yes, then you must surely dis­cover how you can ben­e­fit from us­ing your email list to get more cus­tomers from Twitter.

Us­ing Email List to Get More Twit­ter Customers

If you be­gan your email mar­ket­ing cam­paign us­ing a free email ac­count, say, like Gmail, and then opted to use an au­tore­spon­der, you will need to man­u­ally copy your con­tacts from your mail to your au­tore­spon­der. Now, if you are go­ing to use your email list to find more cus­tomers on Twit­ter, you will have to fol­low the same steps. That is to say, you will use Twit­ter to search for each per­son by email address.

Every time you find new peo­ple, you will re­quest to fol­low them. Of course, not every one you wish to fol­low will re­spond and fol­low you back. Nev­er­the­less, do­ing this will help you jump start or ex­pand your Twit­ter mar­ket­ing cam­paign, giv­ing you a sig­nif­i­cant boost to your reach.

To achieve suc­cess with this strat­egy, how­ever, you must re­mem­ber to con­tin­u­ously stay fo­cused on de­vel­op­ing your list of Twit­ter fol­low­ers and ig­nore all other ob­jec­tives for the time be­ing. You see, it is good to have a clear strat­egy. Sure, you can ben­e­fit from work­ing on mul­ti­ple rev­enue streams at a time.

Also keep in mind that hand­some prof­its will not come to you overnight. Hence, if you can­not sell your prod­ucts to your fol­low­ers im­me­di­ately, you must think that it is okay. You just have to worry about get­ting them to fol­low you in the be­gin­ning. When you al­ready have a big fol­lower base, you can then fo­cus on try­ing dif­fer­ent Twit­ter mar­ket­ing strategies.