Web 2.0 Mar­ket­ing Tip #44: Spread­ing the Word with RSS Feeds

Re­gard­less if you choose to start blog­ging in Tum­blr or you just want more of your site fol­low­ers to get eas­ily up­dated, you will find RSS feeds to be very use­ful. You see, the prob­lem is a lot of peo­ple likes to read blogs, but of­ten, they end up for­get­ting blogs they once liked or en­coun­tered, es­pe­cially if they are not able to book­mark them the first time.

Why RSS?

If you de­cide to use a ser­vice like Tum­blr, or if you gen­er­ally start uti­liz­ing blog­ging plat­forms, you have to un­der­stand how crit­i­cal it is for you to setup an RSS feed.

To­day, a lot of peo­ple are en­grossed with find­ing and read­ing in­for­ma­tion on­line. That is ex­actly the rea­son why blogs and info prod­ucts are much sought-af­ter. How­ever, while peo­ple love to dis­cover new blogs, you must know that most of them do not visit a blog more than once. In­stead, what they do is:

1. They as­sess the blog.
2. They de­ter­mine whether the blog pro­vides high-qual­ity con­tent or not.
3. If it does, then they add the blog’s feed to their aggregator.

With that in mind, is ab­solutely es­sen­tial to gen­er­ate an RSS feed for you blog. This way, those who ex­clu­sively use read­ers and are un­likely to fol­low your blog closely will have an op­tion. By pro­vid­ing RSS feeds, you also gain an ad­van­tage over your com­pe­ti­tion who do not pro­vide feeds.