Web 2.0 Mar­ket­ing Tip #55: Use Twit­ter To Sell Your Products

When it comes to Web 2.0 mar­ket­ing, you will find that Twit­ter is one of the most pop­u­lar me­dia to use. Not only that, but Twit­ter is also one of to­day’s most pop­u­lar so­cial net­work­ing sites. There is no won­der why  Twit­ter has be­come a great tool for mar­ket­ing just about any kind of prod­ucts to­day. Have you tried us­ing this pow­er­ful tool yet?

Twit­ter for Pro­mot­ing Products

It is quite easy to start pro­mot­ing and sell­ing prod­ucts on Twit­ter. What you just have to do is to gather fol­low­ers, which would be com­posed mostly of your cus­tomers, prospects, and col­leagues. You can then start tweeting.

Nat­u­rally, most of your tweets should be qual­ity in­for­ma­tion about your in­dus­try. How­ever, it makes com­plete sense to use Twit­ter for sell­ing your prod­ucts and es­pe­cially cre­ate buzz around prod­uct launches.

When you have a new prod­uct com­ing out, you should also tweet fre­quently to let peo­ple know about the up­com­ing launch. You can tweet re­minders every few days and every day, five days be­fore the ac­tual launch. You can also up­load twit­pics and start re-tweet­­ing con­test. There are a lot of things you can do to make sure that Twit­ter will help you profit with your product.

Of course, there are cer­tain things you have to keep in mind. One thing you must re­mem­ber is this: Ob­vi­ously, you should have your Twit­ter account(s) in place looooooong be­fore your prod­uct launch or pro­mo­tion. Why? Sim­ply be­cause you need to have fol­low­ers to get your pro­mo­tion seen. Aside from that, it will also help you if you have al­ready es­tab­lished your on­line pres­ence and cred­i­bil­ity be­fore you start sell­ing with your Twit­ter ac­count. So, cre­ate your ac­count early and start build­ing up your followers.

Also, you must know that this ar­ti­cle re­lates not only to your cus­tomers but, es­pe­cially for newly launch­ing prod­ucts, to JV part­ners as well.

When plan­ning a prod­uct launch, con­sider early enough how you can use Tweets to drive cus­tomers and JV part­ners to your re­lated web sites. Don’t make the mis­take to mix cus­tomer and JV pro­mo­tions, though; each has its time, and each has its own com­mu­ni­ca­tion channels.