Web 2.0 Mar­ket­ing Tip #56: Cre­ate A Firesale

Twit­ter has be­come such a pop­u­lar and pow­er­ful mar­ket­ing plat­form, thanks to it be­ing  home to mil­lions of mem­bers. In Web 2.0 Mar­ket­ing Tip # 55, we dis­cussed how Twit­ter can be a great medium for pro­mot­ing your new prod­ucts. How­ever, that is not the only thing you can do with this great net­work. With Twit­ter, you can also eas­ily pro­mote a fire­sale you are holding.

Fire­sale

What is a fire­sale? A fire­sale means bundling sev­eral of your prod­ucts to­gether and of­fer­ing them for a price sig­nif­i­cantly lower than what the prod­ucts would usu­ally cost.

When it comes to achiev­ing suc­cess with a fire­sale, here is some­thing you must re­mem­ber: You must set a time limit for your fire­sale, the shorter the better.

Of course, for a lot of peo­ple to par­tic­i­pate in your fire­sale, you’ll have to pro­mote it. Here is where Twit­ter comes in. Here is what you have to do:

  • Let your fol­low­ers know you’re hav­ing  a short-time steep discount.
  • Tweet re­minders of the fire­sale each day of the firesale.
  • Thank every­one who par­tic­i­pated and, if you would like to, ask for feedbacks.

A fire­sale, if at­trac­tive enough, can put quite a few new cus­tomers on your list. While the ini­tial fire­sale may not give you the biggest prof­its due to low price, you can then con­tinue to mar­ket and up­sell to your list of customers.