Web 2.0 Mar­ket­ing Tip #58: Cre­at­ing a Word­Press Blog

In web 2.0 mar­ket­ing many peo­ple rely only on web 2.0 sites like Blog­ger and Tum­blr. Well, you can’t blame them. Af­ter all, these sites are pop­u­lar and ac­quire mas­sive traf­fic every day. How­ever, there is some­thing yo must know: when it comes to dom­i­nat­ing Web 2.0, try­ing as many op­tions as pos­si­ble is key. Be­sides that, you must re­mem­ber that while those are great sites where you can gain po­ten­tial traf­fic and sales, youmust not rely all your pro­mo­tional ef­forts on OTHER PEO­PLE’s SITES.

What if they go out of busines, put your ar­ti­cles way back down the archives, or sim­ply de­cide to ban your con­tent any time in the future?

It’s cru­cial to fo­cus your ef­forts on YOUR OWN WEBSITES that you have com­plete con­trol over.

An easy way to get your own web­site is to get a do­main and in­stall a blog from Word­Press.

Most web hosts of­fer a 1 click in­stal­la­tion that re­quires just about zero tech­ni­cal knowl­edge; check the fea­tures of your cho­sen web hosts to de­ter­mine if they can do this for you or not. With 1 click in­stal­la­tion, your Word­Press blog will be set up in min­utes, and you will be ready to go and post con­tent to your own site. Later, you can pro­mote this new blog through other Web 2.0 prop­er­ties that you’ve al­ready build.

Word­Press takes pride in its vast range of plu­g­ins and de­signs (the lat­ter called „themes” in the Word­Press world). You have to take ad­van­tage of these themes and plu­g­ins to make your new hosted blog rel­e­vant, pro­fes­sional, and pro­tected against threats such as spams. Here are some other thoughts that might be of help:

  • If you do de­cide to start a Word­Press blog, I per­son­ally rec­om­mend in­stalling a good SEO plu­gin for starters. This will al­low you to in­crease your chance of get­ting search en­gine love. (More good traf­fic is equal to more sales, so you can’t miss this.)
  • Af­ter you do that, it’s a good idea to be­gin fill­ing your blog with rel­e­vant con­tent. You can do this by writ­ing your­self, hir­ing a ghost­writer to cre­ate your blog en­tries for you, or tak­ing free con­tent from ar­ti­cle and ezine directories.

Are you un­sure whether Word­Press is good enough or not? There’s an easy way to test Word­Press be­fore get­ting your own web­site. You see, it has a coun­ter­part. WordPress.com , an­other Web 2.0 site, is a free pub­lish­ing plat­form. Hence, it is filled with user gen­er­ated con­tent. Here, you can sign up and cre­ate your own blog us­ing their word­press plat­form. Try out dif­fer­ent themes, look at how plu­g­ins work, test how pos­si­ble con­tent will look, and an­a­lyze whether all of what you see and ex­pe­ri­ence will be good for you and your business.