Web 2.0 Mar­ket­ing Tip #59: Up­date Cus­tomers with a Face­book Fan Page

An­other great ben­e­fit of hav­ing a Face­book fan page is that you can eas­ily send out in­for­ma­tion to your col­leagues and cus­tomer. If you al­ready fol­lowed my ear­lier tip of reach­ing out to your sub­scribers with an au­tore­spon­der course and get­ting them to be­come your fan on Face­book, then you should now have a broad base of fans to reach out to.

There are a lot of ways through which you can send up­dates with your Face­book fan page. Some of them are:

  • Post on your fan page wall.
  • Start a discussion.
  • Up­load a photo and caption.
  • Up­load a video.
  • Post a link to your blog or website.

What kind of up­dates or in­for­ma­tion can you give to your cus­tomers and col­leagues? Well, you can talk about dif­fer­ent as­pects of your busi­ness such as dates of sales, coupons, and up­com­ing prod­uct launch in­for­ma­tion. You can even use your Face­book fan page to col­lect feed­backs and sug­ges­tions from your cus­tomers. This way, you are not only giv­ing up­dates but get­ting ideas for fur­ther de­vel­op­ing your business.