Web 2.0 Marketing Tip #6: It is All about Social Capital
Do you want to achieve great results overnight? Well, who doesn’t right? However, if you’re set on getting overnight success, then you should definitely drop your business.
When it comes to using any form of Web 2.0 services to promote your internet business, it is always a good idea to think in terms of building social media capital that will generate flows of returns over a long period of time.
It’s very important for you to understand this because many marketers treat Web 2.0 sites like pay-per-click (PPC) advertising services.
That is, they expect to see returns immediately after creating an account on Facebook or Twitter. That’s impossible!
In reality,…
…using web 2.0 sites requires that you build up a large following over a long period of time.
You can think of these networks that you are building as a form of capital.
Once sufficiently large, you can easily get additional members for your fan page and additional customers, practically without doing anything.
What does it mean?
Consistency is key to success with social networks.
It’s just like starting a habit; you have to do it for every day for you to succeed, and even if you are already getting positive results, you must continue the tasks to ensure that you will maintain the traffic and sales you get.
Basically, there are two things you need to remember:
- Do a few steps every day (adding friends, updating your status, starting polls and discussion threads, etc.), and soon, your influence will grow.
- As your influence grows, so does your social capital, and you’ll start earning „compounded interest,” providing you with handsome profits.