Web 2.0 Mar­ket­ing Tip #60: Get Feed­backs with Your Face­book Fan Page

In ad­di­tion to send­ing up­dates to your cus­tomers and col­leagues with your Face­book fan page, you can also use it to gather in­for­ma­tion from your fans, as I’ve men­tioned pre­vi­ously. There are specif­i­cally three things that you should try to re­quest from your fans.

Three Things to Get from Your Cus­tomers with Your Face­book Fan Page

  1. Filled out sur­vey form about your in­ter­net busi­ness. To adapt to the chang­ing needs of your cus­tomers, to tri­umph over your ri­vals, and to con­tin­u­ously gain at­ten­tion, rep­u­ta­tion, and sales, it is best to learn what your cus­tomers feel. If you can get your fans to fill out sur­veys about your prod­ucts (per­haps by of­fer­ing some in­cen­tives), you have a good chance of cap­tur­ing vi­tal in­for­ma­tion that you can use to cre­ate, mar­ket, and fix your prod­ucts. This is a sure­fire way to make your road to suc­cess smoother.
  2. Pho­tos or art re­lated to your in­ter­net busi­ness. There are not a lot of cases where this can be ap­plied, es­pe­cially if you are fo­cused on cre­at­ing and sell­ing vir­tual prod­ucts like ebooks. How­ever, if you can col­lect these, you can rest as­sured that you will have pow­er­ful proofs of your prod­ucts’ or ser­vices’ ex­cel­lence. To do this, you might want to ask your fans to post pic­tures of them­selves us­ing your prod­ucts; this can be a very use­ful way to draw in ad­di­tional peo­ple on Facebook.
  3. Tes­ti­mo­ni­als. Re­gard­less what kind of busi­ness you have started or what niche you are tar­get­ing, tes­ti­mo­ni­als can play a vi­tal role in im­prov­ing your cred­i­bil­ity. For this rea­son, you should make a con­certed ef­fort to get tes­ti­mo­ni­als from your cus­tomers through Face­book. You can post a link to a tes­ti­mo­nial form or leave an email ad­dress where they can freely send their thoughts about the im­prove­ments your prod­uct or ser­vice has brought to their lives.

There are a lot of things you can do with your Face­book fan page. Get­ting feed­backs is just one good way to use it to en­hance cus­tomer ex­pe­ri­ence and help your­self achieve success.