Web 2.0 Mar­ket­ing Tip #64: At­tract At­ten­tion with a Splash Page

Some­times you can’t eas­ily at­tract at­ten­tion with just some bits of info re­gard­ing your busi­ness and your prod­ucts. At such, you might want to change the de­fault set­tings on your Face­book fan page. This is so your Face­book fan page vis­i­tors will see some­thing more en­ter­tain­ing and will be eas­ily swayed to join your page.

Fre­quently, busi­nesses and or­ga­ni­za­tions will leave their “info” or “wall” pages as the de­fault ar­rival page. How­ever, one re­cent trend is to make a “splash” page as your de­fault page.

Splash pages are ba­si­cally ini­tial pages wherein info about the web­site (in this case, your Face­book fan page) is in­cluded. Splash pages may in­clude a lot of things like

• Coupons
• News
• Sales in­for­ma­tion
• Prod­uct in­ven­tory information
• Up­com­ing events
• Awards, if any

Cre­at­ing splash pages is ben­e­fi­cial if you want to eas­ily at­tract fans. Af­ter all, who can re­sist a page that of­fers not only great in­for­ma­tion but dis­counts to prod­ucts they are long­ing to have? Try cre­at­ing splash pages for your Face­book fan page to­day, and start see­ing the difference.