Web 2.0 Mar­ket­ing Tip #72: Get More In­ter­ac­tive with YouTube

YouTube is a great medium when you want to of­fer tu­to­ri­als. Af­ter all, it is al­ways eas­ier to see how things are done com­pared to imag­in­ing it while read­ing an ar­ti­cle. How­ever, that is not only the great thing about YouTube.

An­other good use of YouTube is to make live an­nounce­ments. This is not for every­one, but if you de­cide to use it, it has the po­ten­tial to lend a sig­nif­i­cant amount of cred­i­bil­ity to your business.

Now, be­fore you ac­tu­ally start cre­at­ing the video, whip­ping out the we­b­cam and get­ting to work, you must first spend some time plan­ning out how your video will look. What do you want to com­mu­ni­cate and how do you want to or­ga­nize your mes­sage? These are im­por­tant things to ask and an­swer be­fore de­liv­er­ing a scat­ter­brained or con­fus­ing video mes­sage. You do not nec­es­sar­ily need to cre­ate a script; you just need to pre­pare an out­line, which you can eas­ily look at while filming.