Web 2.0 Mar­ket­ing Tip #73: The Power of Your Face­book Fan Page’s “In­sights”

There are a lot of fea­tures on Face­book that you can use for get­ting more traf­fic. How­ever, some of them are left be­hind, even when they can pro­duce great re­sults if used wisely.

One of these of­ten-ig­nored fea­tures of Face­book fan pages is the “in­sight” feature.

This fea­ture lets you break-down your fan site traf­fic in great de­tail. It pro­vides you with traf­fic info such as:

  • Lo­ca­tion
  • IP ad­dresses
  • Likes and dislikes
  • Other de­tails about your fan site traffic.

This in­for­ma­tion can prove ex­tremely use­ful if you are try­ing to an­a­lyze your vis­i­tors to de­ter­mine what types of peo­ple buy your prod­uct and have an in­ter­est in your niche. Try it to­day, and see how your busi­ness is do­ing and how you can im­prove it to get bet­ter traf­fic and sales.