Web 2.0 Mar­ket­ing Tip #74: Prov­ing It All with Your Face­book Fan Page

Some peo­ple are very hes­i­tant when it comes to avail­ing prod­ucts and ser­vices on­line, even when it has now be­come a safe and easy method for every­one. How­ever, you can’t blame them as there are still a lot of thieves and de­ceit­ful peo­ple lurk­ing on­line. That is why you need to calm them; you can do it eas­ily with your Face­book fan page.

An­other way in which you can use your Face­book fan page is to pro­mote fan pho­tos and tes­ti­mo­ni­als. As I men­tioned ear­lier, you should make a con­certed ef­fort to ex­tract tes­ti­mo­ni­als, pho­tos, and rel­e­vant art­work from your cus­tomers and vis­i­tors; this is one of the rea­sons why you should.

Once you get them, you have to add then to your Face­book fan page (if they’ll al­low it). This will pro­vide you with some ev­i­dence that you are run­ning a le­git­i­mate busi­ness and sell­ing good prod­ucts. With such tes­ti­mo­ni­als and pho­tos, you can rest as­sured that peo­ple will be more will­ing to ac­cept your friend in­vites, join your fan page, and give you traf­fic and sales.