Web 2.0 Mar­ket­ing Tip #75: Get More Face­book Fans with a Face­book Ad

Your Face­book fan page is a great medium to get more traf­fic to your site, es­tab­lish your on­line pres­ence, and gen­er­ally achieve suc­cess. How­ever, with­out any­one know­ing about your site, achiev­ing any of your goals is next to impossible.

That is why once you have your fan page in place, you must con­sider pro­mot­ing it with a Face­book ad.

Since Face­book can cap­ture a tremen­dous amount of de­mo­graphic in­for­ma­tion about its users (be­cause they freely post it in their pro­files), you can drill down care­fully to de­ter­mine which types of pro­files your ads should be placed near.

The great thing about this is that it is both an in­ex­pen­sive and highly-tar­geted strat­egy for bol­ster­ing the ranks of your fan page. If you have just cre­ated your fan page and are look­ing to make it grow faster, then I highly sug­gest that you pro­mote it with Face­book ads to get the ball rolling.