Web 2.0 Mar­ket­ing Tip #76: Google Plus is In

Google Plus. Are you fa­mil­iar with it? It is a so­cial net­work­ing and mes­sag­ing sys­tem in­te­grated in Gmail, and it is now one of the things you should not for­get if you want to use Web 2.0 to your advantage.

Google Plus is a con­tin­u­ously ris­ing net­work that will al­low you to eas­ily in­ter­act with your cus­tomers, busi­ness part­ners, and fam­ily. It is a strong ri­val to Face­book and pro­vides in­no­v­a­tive takes in fea­tures such as friend and post segmentation. 

As of this writ­ing, Google Plus is still in beta phase. Nev­er­the­less, new fea­tures are be­ing added and ad­just­ments are be­ing made based on feed­backs gath­ered. Some cur­rent no­table fea­tures of Google Plus that you can take ad­van­tage of are the following:

• Cir­­cles- this fea­ture guar­an­tees that spe­cific things you post are shown only to a cer­tain group. For ex­am­ple, fam­ily mat­ters are shown only to your fam­ily cir­cle, and so on.
• Hang­outs- re­gard­less if you are start­ing a mini-con­fer­­ence with friends or busi­ness as­so­ciates, this video chat sys­tem will be of help.
• Games API- a lot of mar­keters like us does­n’t re­ally ap­pre­ci­ate get­ting bom­barded by game up­dates. This nifty tab helps us get rid or, at least, ef­fec­tively and eas­ily ig­nore them.