Web 2.0 Mar­ket­ing Tip #1: Con­sis­tent Web 2.0 Iden­tity is Key

See­ing that you have found these Web 2.0 mar­ket­ing se­ries and have al­ready started read­ing this first tip, you are surely ready to en­ter the world of web 2.0.

Be­fore you go out and spread the word about your busi­ness through We 2.0 sites, it’s im­por­tant for you to spend some time care­fully think­ing about your Web 2.0 iden­tity. That is to say, be­fore you cre­ate a Twit­ter ac­count, launch a Face­book fan page, and be­gin to mar­ket your busi­ness through web 2.0 chan­nels, you need to know what im­age you want to project.

Be­gin­ning Your Web 2.0 Campaign

When it comes to Web 2.0 mar­ket­ing, the first thing you will want to do is… 
…de­cide whether you should cre­ate pro­files based on:

• Your busi­ness
• Your­self
• Both.

Each of the three op­tions has ben­e­fits, but it is ul­ti­mately up to you to de­cide which will work best for your par­tic­u­lar situation.

Once you have se­lected your route, you should cre­ate ac­counts on web 2.0 sites and setup a pro­file that re­flects your choice. For in­stance, a Twit­ter ac­count for your busi­ness should fo­cus ex­clu­sively on busi­ness ac­tiv­i­ties and not your per­sonal life.