Web 2.0 Mar­ket­ing Tip #5: Track­ing Your Twit­ter Results

If there’s one es­sen­tial thing that a lot of mar­keters seem to for­get, it is this: track­ing mar­ket­ing results.

Track­ing how your cam­paigns and mar­ket­ing plan is do­ing is im­por­tant if you want to discover:

  • If you are get­ting profits
  • If there is some­thing that can be done to im­prove your prod­ucts or services
  • If you have to ad­just your cur­rent mar­ket­ing strate­gies or use en­tirely new ones

As with any mar­ket­ing cam­paign, you should mon­i­tor your Twit­ter pro­mo­tional cam­paigns by track­ing the results…

Twit­ter Track­ing Sys­tems to Use

If you want to track your Twit­ter re­sults but are un­sure where to start, then let us of­fer sev­eral tools that can do the work for you or ways to dis­cover your results:

  • https://search.twitter.com/ -One free way to find all in­stances of peo­ple talk­ing about you or your busi­ness on Twit­ter; this can give you a rough idea of how your mar­ket­ing plan is fairing.
  • Tweet Beep: https://tweetbeep.com/ - This ser­vice will au­to­mat­i­cally email you when­ever some­thing about you or your busi­ness is tweeted.
  • Analytics/traffic sta­tis­tics pro­­gram- this kind of pro­gram will help you de­ter­mine how much traf­fic you have re­ceived from Twit­ter. If you don’t cur­rently have a good traf­fic sta­tis­tics pro­gram, you can get one for free Google (https://www.google.com/analytics). Google An­a­lyt­ics is a tool will tell you where all your vis­i­tors come from, in­clud­ing those that come from your Twit­ter pro­file or your Face­book fan page.

Aside from tweets, you might also find it ben­e­fi­cial to track whether the links in your tweets get clicked and how of­ten. I’m us­ing Hoot­Suite for this as it has lots of use­ful fea­tures for pro­fes­sional tweets. How­ever, you can eas­ily find a more suit­able one on­line, if you prefer.