Web 2.0 Mar­ket­ing Tip #7: Us­ing Twit­ter Search to Find New Followers

If search en­gines are used for find­ing spe­cific in­for­ma­tion, what can you use Twit­ter Search for? For find­ing spe­cific tweets about your busi­ness, of course!

One great way to uti­lize Twit­ter to get more sales is to use the Twit­ter search en­gine to find tweets re­lated to your business’s niche. This is an easy way to lo­cate peo­ple who might be in­ter­ested in your prod­ucts or services.

This strat­egy in­volves a sim­ple process:

  1. De­ter­mine key­words re­lated to your business
  2. Use the Twit­ter search en­gine to lo­cate tweets that in­clude your cho­sen keywords
  3. Fol­low the tweets back to the source
  4. De­ter­mine whether the per­son in­volved might be in­ter­ested in your niche
  5. If yes, in­vite him to fol­low you

Ini­tially, a lot of peo­ple you add may not fol­low you back. Nev­er­the­less, if you per­sist, over time, you will find it rel­a­tively easy to ac­cu­mu­late 50 new fol­low­ers each day; when this hap­pens, you’ll gain mo­men­tum. Of course, you must not only think about get­ting new fol­low­ers. You must also strive to cre­ate in­ter­est­ing tweets, come up with of­fer coupons, or pro­vide vi­tal in­for­ma­tion. If you do, you will find that most of your mes­sages will get re-tweeted, ex­pand­ing your reach and pos­si­bly bring­ing in new fol­low­ers with­out you ex­ert­ing ex­tra effort.

Why not try it to­day? Log on to your Twit­ter ac­count, do a search for some im­por­tant key­words re­lated to your busi­ness, and start get­ting new followers.