Add THIS To Your Busi­ness To At­tract Bet­ter Cus­tomers And Com­mand Higher Fees

What if you could dis­cover some­thing lack­ing in your busi­ness that – once added- would im­me­di­ately in­crease your profits?

Would you be interested?

It’s a way of an­a­lyz­ing your biz that you’ve prob­a­bly never seen before.

Yes­ter­day I talked about the non­sense of be­ing a ‘clue­less’ busi­ness owner. I talked about com­pe­tence and con­fi­dence in business.

To­day I rec­om­mend you mea­sure your own con­fi­dence and com­pe­tence .

Be­cause if you strike the right bal­ance of both, you’ll make the most money. You’ll reap the biggest rewards.

Low Con­fi­dence & Low Competence

The worst place to be. If you have nei­ther con­fi­dence, nor com­pe­tence, you’ll have a hard time build­ing a prof­itable and sus­tain­able business.

In­ter­est­ingly, be­ing low on con­fi­dence and com­pe­tence is a nat­ural start­ing point when­ever you do some­thing new. From here move on to build­ing competence.

High Con­fi­dence & Low Competence

The most dan­ger­ous place to be - for your­self and for your clients. Peo­ple who over­es­ti­mate their com­pe­tence will eas­ily sell their ser­vices to new clients – but they fail to de­liver the promised results.

There’s all sorts of risks for your client, de­pend­ing on what your work is.

An in­com­pe­tent doc­tor might cause a death, an in­com­pe­tent mar­ket­ing con­sul­tant might cause a po­ten­tially prof­itable cam­paign to fail and lose money for the business.

For your­self not be­ing able to de­liver the promised re­sults means:

• Los­ing clients faster than you can add new.
• Hav­ing un­happy clients. Not get­ting referrals.
• Hav­ing to work on low fees.

Ob­vi­ously, your best choice would be to build competence.

Low Con­fi­dence & High Competence

The most de­press­ing place to be. It’s a pity. If you’re in this quad­rant you have the com­pe­tence for great suc­cess, but you fail to re­al­ize your potential.

Lack of con­fi­dence in busi­ness means you sell your­self short.

• Your fees are too low to fi­nance an even av­er­age lifestyle.
• Your fees are too low to fi­nance busi­ness growth.
• You’re not fully booked be­cause you’re not con­fi­dent in selling.
• You’re scared to go for big­ger, bet­ter pay­ing clients.

Your con­fi­dence is on a down­ward spi­ral be­cause you’re painfully aware that you’re not uti­liz­ing your potential.

High Con­fi­dence & High Competence

This is where you want to be. Com­pe­tence com­bined with con­fi­dence is where all the re­wards are.

• You de­liver valu­able re­sults for your clients.
• You are happy. Your clients are happy.
• You don’t need to worry about sell­ing. Because:
• You can ask higher fees. You can go for big­ger clients.
• You’ll have long term cus­tomers, and you’ll get referrals.

Now it’s your turn.

Your busi­ness grows when you grow.

Where is your bottleneck?

HINT: If your con­fi­dence it too low, you’re prob­a­bly painfully aware of it. If you’re con­fi­dence is truly over the top, you prob­a­bly have no idea you’re lack­ing some­thing in the area of competence.

Do you need to in­crease your con­fi­dence, or your competence?

Or both?