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How To Gain Vis­i­bil­ity On The Web And Be­yond - Part 1

SEO traf­fic will dwin­dle even more than it al­ready did, and in yes­ter­day’s Google Prophecy I wrote the new goal is gain­ing broad vis­i­bil­ity on the web and beyond.

Let’s do this step by step.

First look at your on­line presence

  • your busi­ness website
  • ad­di­tional sites show­cas­ing you and your business 

Mindmap: Web site in center, social media profiles around.

Visit each of those sites while go­ing through this short check list:

  1. Get an overview which sites be­long to this group. Make a list.
  2. Make sure all pro­files are up to date. Check your con­tact info.
  3. Put a cur­rent pro­file pic­ture on all platforms.
  4. Align the mes­sage you’re send­ing on the in­di­vid­ual platforms.

Let me ex­plain #4: Don’t have Twit­ter say you’re an Ad­Sense ex­pert and Face­book say you’re a mar­ket­ing con­sul­tant. It’s not the same.

Cre­ate a uni­fied brand­ing across all plat­forms. Since your about sec­tion is only a few sen­tences on most sites, this will only take a few minutes.

That’s it for today.

If you act on it, you’ll have im­proved your mar­ket­ing with lit­tle ef­fort, and you’re ready for the next step tomorrow.