Thoughtful Articles for Entrepreneurs and Marketers.
Insights and Trends. Easy to Understand & Actionable Marketing Tips.

Tony Robbins Quote

Decision Is The Ultimate Power

Decision is the ultimate power. When we read quotes like this one from Tony Robbins, we usually think about the big, life-changing decisions. Putting an end to something, like quitting your job, stop drinking alcohol once and for all, or filing for divorce. Or starting […]

Klout Offers FREE Social Media Sharing Tool– What’s In It For Klout?

Klout Offers FREE Social Media Sharing Tool– What’s In It For Klout?

Just a few days ago Klout revolutionized its public facing service. It’s a gigantic shift; Klout transformed into something completely different – on the surface! What’s in it for Klout? Klout before the transformation It’s an influence measurement service that tracks your activity on selected […]

featured image: facebook fan page marketing funnel

The Facebook Fan Page Marketing Funnel

2014 is the year social media marketing will grow up! Are you busy spreading yourself thin on all social platforms? Did they tell you, social media will bring you tons of customers because everybody is on social media? Especially: You must be on Facebook because […]

a lifebuoy adrift in the ocean surrounded by sharks

Social Media And SEO Won’t Save Your Struggling Business

Social Media is a self-perpetuating beast. SEO multiplies by article spam. As a result, in today’s blogosphere social media and seo are massively over-represented and over-hyped. Meaning: there are waaay too many articles talking about social media and seo as if they were to make […]

Cartoon: writing office

Calling Out A Fluffer [How To Turn Good Writing Into Garbage]

Definition of Fluffer: A writer who increases word count by adding legions of meaningless or redundant words [fluff]. They also employ the technique of writing unnecessary stuff or repeating themselves in order to increase word count of their writing to get more text and write […]

Futuristic woman looking at The-Age-of-Context book cover.

The Future Of Business And Marketing [And Everything]

My book review of Age of Context, by Robert Scoble and Shel Israel. In 1973, when I was a kid, our black-and-white TV had 3 channels. We had no computer, no mobile phone, no internet. Even VCRs didn’t show up in people’s homes before 1975. […]

Title illustration for post 'monster list of social media tools'

The #SMSS Monster List Of Social Media Tools & Services

44 social media experts presented 33 sessions at Social Media Success Summit and highlighted their favorite social media tools and services. There are the usual suspects: HootSuite, Bufferapp, Feedly & Co. There’s also a number of tools that I’ve never heard of before. In this […]

2 funny guys

6 Ways To Inspire Commitment In Your Tribe Members

Today we’re looking at 5 + 1 powerful emotional triggers that will make your tribe members committed to you and your tribe – or any tribe. 8 years ago Blair Warren published a very short, free e-book on persuasion. It’s called “The One-Sentence Persuasion Course. […]

Emerals city and the ruby slippers. Representing the desire for a better world.

The Psychology Of Tribes

In my previous post on Building Your Tribe I recommended answering 9 crucial questions in order to start building a flourishing tribe. Your answers are the blueprint for building your tribe. Today we’re taking the next step, and delve into the ‘Psychology of Tribes.’ This […]

business man with declining revenue chart

If Your Business Sucks, It’s Because You Suck!

That’s probably the last thing you wanted to hear from me today, right? Yet, it’s entirely true. Your business is an extension of you! Your character flaws, your bad habits, your most stupid choices – they all become visible [for everyone to see] in the […]

Knocked out business man lying on the floor.

Another Blow For SEOs [Updated]

Breaking SEO news. If you’ve followed my blog, you know I’m on a mission to convince you NOT to build your business on traffic from Google search. Here’s today’s SEO news, confirming just that. One of the most important things you need to know to […]

Young man drawing a cloudy blue sky on the wall.

3 Ideas To Improve Your Blog

I’ve made a few improvements to my blog over the weekend, and I share them with you [including screenshots and resource links] so you can get ideas for improving your own blog. 1. Remove clutter from your blog. Before blogs became popular most web sites […]

Woman with alarm clock representing time management.

How To Master Your Social Media Accounts In 30 Minutes A Day

Have you ever scratched your head how busy entrepreneurs manage to keep several social media profiles alive? How they seem to be online 24/7, posting updates, engaging with followers, and still find time to run their business? And, the most important question of all: How […]

Are You Killing Your Brand For Peanuts [Without Knowing]?

A well-known social media guru is promoting his new blog post on Triberr today. I followed his link and came to a site … well, I’d like to show you a screen shot, but I don’t want to harm anyone’s reputation. The first thing that […]

Science-of-marketing-book-cover

The Science Of Marketing by Dan Zarrella [Book Review]

Hey, it’s time for my first book review on RalfSkirr.com! The Science of Marketing by Dan Zarrella is one of my favorite marketing books in 2013. It will be a favorite for you too, if you like a book chock-full of actionable marketing tips and […]

Man whispering secret in woman's ear.

The Secret About Social Media Engagement

Today I’m debunking a piece of sweet social media advice that simply doesn’t work as promised. [Remember the Unicorns?] The holy grail, they say, of social media marketing is engagement. You want your stuff to get noticed, liked, and shared. After all, zero engagement is […]

Cartoon robot representing business automation.

Business Automation: 9 Time Savers For Everyday Tasks

When life gives you lemons, make lemonade. Or, to remove the blame from life, when you screw up, write a blog post about it. In this post you’ll discover 9 ways to automate tasks, and the best tools to use. My goal for RalfSkirr.com is […]

Business man in heavy rain.

The 7 Biggest Trends In Google Web Search

Today I’m listing the 7 most important trends in web search that I think will soon spell disaster for businesses who rely on Google search to get traffic, leads, and customers. I’m not saying you shouldn’t do SEO. But in my everyday work I see […]

Motivatoinal Trainer On Stage

Motivational Alchemy – The Cure When Motivation Doesn’t Work

I admire Tony Robbins. And many of his colleagues. But when I use their motivational strategies, the farthest I get is … to the swimming pool. That shouldn’t surprise you; it’s the most common complaint about motivational trainers. You’re motivated while you listen to them, […]

Audience cheering at concert.

How To Gain Visibility On The Web And Beyond – Part 3

Today we’ll boldly go where Amazon, Apple, Google, and Microsoft are going. In part 1 we focused on presenting your business on your web site and your other web presences. In part 2 we expanded to sites and presences of your business contacts. Those were […]

Audience cheering at concert.

How To Gain Visibility On The Web And Beyond – Part 2

Today’s tip is not your everyday online marketing advice, and you should not follow it mindlessly. It might spark some new ideas, but it’s best to evaluate each idea for what it adds to your business. Yesterday I talked about updating and aligning your most […]

Audience cheering at concert.

How To Gain Visibility On The Web And Beyond – Part 1

SEO traffic will dwindle even more than it already did, and in yesterday’s Google Prophecy I wrote the new goal [replacing soon to be futile SEO goals] is gaining broad visibility on the web and beyond. Let’s do this step by step. First look at […]

death-of-web-search

The Google Prophecy

Businesses rely on SEO to fill their sites with visitors, and their sales funnel with leads. The common belief is that SEO has become harder, especially after Panda and Penguin, but that you can still make it to the top of SERPs [search engine results […]

Building Your Tribe – More Questions Than Answers

5 1/2 weeks ago I started to blog. I didn’t have a plan what I was getting into. I didn’t have any idea how well received my blog would be in short time. I’m not blogging as a marketing feat, but to conquer boredom that […]

Coints and plants representing financial growth.

3 Surefire Ways To Improve Your Profits

Today’s tip is so simple, you’ll kick yourself you didn’t think of it. 😉 Here’s a clear strategy to make more money: To improve your profits simply improve what leads to profit. 1) Improve your product or service Improve usefulness. Make your products and services […]

Business owner giving soup and medicine to poor boy.

No Onions Here, Just Straight Up Tears. [VIDEO]

Living in Thailand most of the year, this commercial from phone provider TrueMove H got my attention. At a loss of words, I swiped the title from YouTube comments. 🙂 He’s running one of the many small businesses you’ll find in Thailand. Begs the question: […]

Specialization Strategy, represented by target and arrow.

The #1 Reason Why Your Marketing Fails

Today I’m inviting you to re-think your business strategy. I’m not offering a small change, but a radical one. One that you are likely to dismiss at first sight. But what if a changed strategy would give you easier access to clients, more referrals, and […]

People poiting fingers at guilty business man.

„It’s Not My Fault,“ Said The Entrepreneur.

I got an email this week, from an entrepreneur. “An SEO company that no longer works for us posted articles using my name and that contain links to our web site. They did this without our authorization and now we need to remove this article […]

future office illustration

How To Make Your Business Future Proof

Lamenting the speed of change has been en vogue since before I entered the business world. That was back in the 1980ies. Rapid change is a given. Disruptive change is a given. What can you do to keep up, to avoid risk of extinction? Here […]

Abstract image represents finding your blog voice.

How To Find Your Blog Voice

Becoming a better writer means becoming a better person. This is my 31st post and it marks the completion of my first month of blogging. I’ve written about priming your creativity in ‚How To Write A New Blog Post Every Day.‘ Today we’ll explore the […]

Luxury car. Text asking: Should You Put Prices On Your Web Site?

Should You Put Prices On Your Web Site?

Whether your web site reveals your pricing or not will make a huge difference in how many inquiries you get, and what kind of people will contact you. Most business owners reject the idea of publishing prices on their web site. There are two reasons […]

Mountain and social media icons, representing social media goals.

The Only Two Social Media Goals You Should Ever Work On

When it comes to marketing, overwhelm is the #1 problem for small and medium sized businesses. Big businesses have their own marketing departments, big budgets, and a lineup of marketing agencies working for them. Small businesses don’t. It’s simply not doable anymore to create and […]

Cartoon Skeleton Celebrating On Graveyard

How To Achieve Life Goals For Mortals

Out of the blue my NLP trainer lashed out at me. It felt like a slap in the face. “You’re thinking you’re immortal!” I didn’t get it. I was pissed. That was 15 years ago. Now I see others who aren’t getting it. Many people […]

Snail moving upwards.

The Easy Way To Success

When we’re dissatisfied with our progress, we tend to make big resolutions. We decide to finally make the quantum leap. From this moment on, we’ll change everything. We’ll work harder. Focus more. Stay true to our goals. Only, it almost never works for us mere […]

2 images of business coaching and consulting

What’s The Difference Between Coaching And Consulting?

Have you considered hiring a business coach or consultant? Getting help could be the best thing you’ve ever done to grow your business. Be careful who you hire and where you put your money. Business coaching is this year’s major trend in the business opportunities […]

Confused business people.

7 Warning Signs You’re Suffering From Entrepreneurial ADHD

Have you been running an online business for some time but you’re not getting anywhere? You might suffer from what I call ‘Entrepreneurial ADHD.’ It’s not a medical condition, it’s a psychological one. One that makes you create a business that doesn’t work. I speak […]

Cubes, and text. Marketing Matrix.

The Marketing Matrix – Your 90 Second Marketing Plan

Did you ever feel it can be hard to stay focused in your daily marketing activities? Marketing is more fragmented than ever, and often I find myself spending time on things that may not be worth it. For example, how much time did you spend […]

What To Do When Your Project Gets Stuck

What To Do When Your Project Gets Stuck

Sometimes we keep working and working, but a project just isn’t going anywhere. Some details aren’t working out the way we want them. Days and weeks go by quickly. The solution could be simple, if we were willing to let go of our [irrational] intention […]

Dedication Is A Game Changer

Start the video before you read the article. It’ll make your day.   Dedication Is A Game Changer It takes dedication to play and record the same arrangement 14 times. Playing 4 instruments. Arranging 3 movie and TV soundtracks, to create something new. Learning to […]

Fire Power

How To Add Proven Sales Power To Your Marketing Material

It’s easy to get lost in your own head when creating your marketing material and messages. We write brochures and web copy about what we think is [or even SHOULD BE] important to the client. We promote the products and services most that we think […]

Genie's lamp

How To Get Whatever You Wish From Your Business

There’s a million opportunities to start a business. There’s a another million opportunities to go on with your business. The problem: jumping from opportunity to opportunity won’t get you anywhere. Waiting won’t get you anywhere. Not making choices [i.e. not excluding the majority of opportunities] […]

Image Quantum Physics Representing Hard To Understand Web Site

Are You Making This Costly Mistake On Your Business Web Site?

Here’s a short tip helping you to identify one of the most costly web site mistakes. Take a look at the current articles on your business web site. Are they interesting for your prospects and customers? For people who are looking for a new vendor […]

Revenue graph going up.

5 Ways To Increase Revenue And Profit

180 words with the power to consistently boost your profits 1. Increase Price Raising your prices is the easiest and fastest way to increase revenue. Dan Kennedy says the key to getting higher fees is being able to keep a straight face while quoting the […]

Magician promising business riches.

This Will Make You Rich – Even If You’re Clueless!

One can make good money by selling the ‘business opportunity dream’ to the hopefuls. Yet, today I wonder what their ‘dreams’ really are. I saw this sales letter (not the first of its kind) saying: “Using this product you can build a successful business even […]

Image Global Network, representing WorldCommunityGrid.

Make A Difference – By Donating Idle Computer Time

How would you like being able to make a difference – with a one-time investment of 10 minutes? No money asked, ever! Just 10 minutes of your time, once. The next time you step away from your desk for a quick latte at your local […]

Dancer. Text: Breaking Free From Terrible Clients.

You’re Fired! Breaking Free From Terrible Clients

Today’s the last day I worked for Nadja B. Have you fired a client lately? Sometimes you should! I fired her. Told her, she needs to find another agency, and moved her web site to an external web host. “The client’s always right,” you say? […]

Storm Representing Disruptive Changes In Internet Marketing

The Two Most Disruptive Changes In Internet Marketing

The recent years brought 2 significant changes to the internet, affecting internet marketing for small and medium sized businesses on a scale that is overlooked by most consultants. Professionalization Disruptive Internet Marketing Trend # 1 People keep calling the internet “a level playing field” where […]

2 puzzle pieces representing building blocks of business

The Two Building Blocks Of Your Business

The core of each business are two building blocks. Improve on these blocks and you’ll grow your business. Building Block #1: Your Offers You can’t start a business unless you have a service or product to offer. It sounds obvious, and in the offline world […]

Why your vision fails

Why Your Vision Fails

My visions failed me. I first read that I must [!] have a big vision for my life or business in 1987. Guru after guru keeps repeating the need for a vision. It’s a standard prescription. Yet, they never worked for me. And it seems […]

secret-to-success-doing-the-work

The Essential But Rarely Talked About Secret To Success

These guys made my day while I was having a late breakfast at Starbucks earlier today. They’re flip-flopping their way through Bangkok’s electricity wires, either adding new wires, or removing old ones. The guy on the left, sitting on nothing but wires, would take a […]

How To Write A New Blog Post Every Day

How To Write A New Blog Post Every Day

7 days. 7 posts. Wow, it’s been a full week now at the new RalfSkirr.com. And, looking at my blog posts, it’s been a morbid week. [I always wanted to be a horror author. Maybe that’s why I took the chance to bury clients, unicorns, […]

Return to accountable marketing.

Return To Accountable Marketing

Two days ago I issued a death-certificate for SEO. Yesterday I killed a unicorn and pronounced social media marketing dead. Why? What’s wrong with SEO and SMM? What’s wrong is that business owners fell in love with SEO and SMM for all the wrong reasons. […]

The Death Of Social Media Marketing (Unicorns and rainbows image)

Social Media Marketing Is Dead, Too.

One of my Facebook friends has been posting several updates a day to her Facebook business page for more than 2 years. Almost every single day, as far as I scrolled back in time. Her consistency is adorable, you’d guess she’s having great results from […]

Death of SEO

SEO Is Dead. Really, Now.

For the average small business SEO isn’t a viable marketing option anymore. It has been one of the cheapest ways to bring leads to your web site for about 10 years. For those who didn’t take advantage, the window of opportunity has closed. Vanished. Poof. […]

Sniper targeting person. Text: Don't shoot your clients.

Don’t Shoot Your Clients

A target is “a person, object, or place selected as the aim of an attack.” [According to professor Google.] Targets were first used in archery, before they became the center of military thinking and sniper vocabulary. So, how’s your target {group|market|audience} doing? Have they survived […]

Image of sunken boats representing failed businesses.

How To Outlive Everyone [Including Your Competitors]

Looking at your biz 26 years from now – which of the boats above will be yours? 26 years ago I started my entrepreneurial journey. My first ‚self-employment‘ generated a 3 figure revenue over its lifetime. [After deducting expenses … a pathetic loss.] Working with […]

why-lifestyle-entrepreneurs-fail

Why Lifestyle Entrepreneurs Fail

Hundreds of thousands of people buy products how to build their lifestyle business, how to work from home, or how to live the laptop lifestyle. Yet, it’s common knowledge that most don’t even get started. Or, if they get started, never arrive at the finish […]

Rome-Sistine-Chapel-Creation-Of-Adam

Re-Inventing Yourself, Re-Inventing Your Business

Tadaaa! Welcome to the new RalfSkirr.com. I’ve replaced the old static site with a new WordPress based site. And added a new Blog. Here we go… Creating a new site for your business is a chance to re-think what your business stands for. Take a […]