How To Gain Vis­i­bil­ity On The Web And Be­yond – Part 3

To­day we’ll boldly go where Ama­zon, Ap­ple, Google, and Mi­crosoft are go­ing. In part 1 we fo­cused on pre­sent­ing your busi­ness on your web site and your other web pres­ences. In part 2 we ex­panded to sites and pres­ences of your busi­ness con­tacts. Those were easy tasks, re­quir­ing lit­tle time and lit­tle tech­ni­cal expertise.

All of them were about cre­at­ing con­tent on web sites.

To­day’s sug­ges­tion is to take your mar­ket­ing be­yond the bound­aries of the in­ter­net. Or, more pre­cise, be­yond the in­ter­net browser.

Frage­men­ta­tion of me­dia and plat­forms is one of the biggest chal­lenges for mar­keters. The smaller your busi­ness, the big­ger the challenge.

That’s why to­day’s idea re­quires some effort.

It means cre­at­ing con­tent for the closed ecosys­tems of Ama­zon, Ap­ple, Google and Microsoft.

There are nu­mer­ous ways to do this, and lots of plat­forms and tech­nolo­gies you can use.

This post is just an idea starter.

2 Ways To Use The New On­line Ecosystems

1. You can use ex­ist­ing con­tent and re­for­mat it into one of the me­dia types.

Ex­am­ples:

• Re­for­mat your PDF eBooks into Kin­dle eBooks.
• Pub­lish your au­dio books in Pod­cast for­mat for iTunes.
• Cre­ate an iPad app that dis­plays your blog web site.

2. You can cre­ate en­tirely new con­tent specif­i­cally for those platforms.

• Gam­i­fi­ca­tion is a big trend. Cre­ate an app.
• Dig­i­tal mag­a­zines is a big trend, too. Cre­ate a new niche mag­a­zine for Ama­zon or iOS.

It’s a 2 step process:

1. Cre­ate the media. 
2. Add it to the platform. 

This trend is just starting.

I could tell you about the awe­some busi­ness op­por­tu­ni­ties in those plat­forms, but ac­tu­ally for most busi­nesses it’s just ad­dti­tional work.

The EXCEPTION is when your busi­ness is fo­cused on those plat­forms. For ex­am­ple if your main busi­ness is pub­lish­ing Kin­dle ebooks. Then it’s not ad­di­tional work but in­deed a great opportunity.

I could also tell you you can savely ig­nore those plat­forms, but…

Ama­zon, Ap­ple, Google and Mi­crosoft have bil­lions of users, lit­er­ally, and con­sum­ing con­tent within each of those plat­forms REPLACES con­sum­ing con­tent on the internet.

Every minute spent within those sys­tems is a min­utes not spent on the in­ter­net, and thus a lost chance to find your web site or your so­cial me­dia profile.

Plus, we’ve al­ready cov­ered that - be­cause of changes in web search - the vis­i­bil­ity for your busi­ness web site is ex­pected go down.

That’s why we’re look­ing for ad­di­tional ways to get your busi­ness noticed.